✦ Digital Marketing · Brand Strategy · Content ✦
A place where you can view my work, projects and read my thoughts on marketing and building a career from scratch.
I dropped out of college in my second year because the education I was getting wasn't the one I needed. After that came a 6-month internship that taught me a lot but also left me feeling unqualified every single day. When it ended, I didn't apply anywhere else for months. I kept waiting to feel ready.
So I stopped waiting and started building proof instead. I designed my own curriculum — one where every skill I learned had to be immediately implemented on a real brand. I audited Mitra Cafe's website, built Google Ads and Meta Ads campaigns, launched an email sequence, and developed a complete pre-launch GTM strategy for a D2C snacking brand that found me through my Instagram series. That project became this portfolio.
I'm looking for a startup marketing role — somewhere that thinking clearly and getting genuinely invested in a brand's growth counts for more than a degree.
A 115-year old Kolkata restaurant with a D+ website. I built a complete 9 section SEO audit, competitor analysis, 33 keywords strategy, Google Ads campaign and social media strategy, treating the brand as one end-to-end case study.
Market research, buyer personas, competitive gap analysis, channel strategy, pre-launch content plan and Meta Ads framework for a Kolkata-founded cashew brand entering a ₹3.13B market.
A live looker studio built on the Google Merchandise Store's real e-commerce data with 4 analyst-style findings including a below-benchmark 1.10% conversion rate diagnosis.
I didn't start this series to build a following. I started it so I couldn't make excuses. Every project I completed had to become a video — because people who hate failing especially hate failing in public. What started as documentation became the thing that got me my first real client.
↗ @her_digitaldiaryyy"You know what's a perfectionist's worst nightmare? Letting go of control. The thing about highly ambitious, hardworking people is that we believe everything in life can be achieved with hard work. But what about the times when you don't know where the finishing line is?"
Read all posts →apparently people talk. here's what they're saying 🫶
Looking for startup marketing roles — somewhere that thinking clearly
and doing real work matters more than a degree. Open to freelance too.