Full Brand Audit & Digital Strategy | Mitra Cafe
A 115-year-old Kolkata institution with a D+ website. I built a complete 9-section SEO audit, 33-keyword strategy, Google Ads footfall campaign, and social media strategy — treating the brand as one end-to-end case study. The most surprising finding: every competitor ranking above them has no website.
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Pre-Launch GTM Strategy | Grovly
A complete go-to-market strategy for a Kolkata-founded D2C cashew brand entering a ₹3.13B market. Market research, two buyer personas, competitive gap analysis, channel sequencing, and a Meta Ads framework — built before the brand had shipped a single product.
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GA4 Dashboard & Insights Report
A live Looker Studio dashboard and analyst-style insights report built on the Google Merchandise Store's real e-commerce data. 4 findings, including a below-benchmark 1.01% conversion rate diagnosis and an audience segmentation insight nobody was tracking.
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Email Marketing System
A complete email marketing system built from zero — lead magnet PDF, Instagram acquisition flow, 5-email welcome sequence, and a live Brevo automation with real subscribers.
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ASO Audit | Cult.fit vs HealthifyMe
A head-to-head App Store Optimisation audit of two of India's biggest fitness apps, with a full before-and-after optimisation recommendation for HealthifyMe's listing.
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