✦ Digital Marketing · Brand Strategy · Content ✦

A place where you can view my work, projects and read my thoughts on marketing and building a career from scratch.

Documenting the journey on instagram  ·  Open to startup marketing roles and freelance projects
About me

The person behind the work

I dropped out of college in my second year because the education I was getting wasn't the one I needed. After that came a 6-month internship that taught me a lot but also left me feeling unqualified every single day. When it ended, I didn't apply anywhere else for months. I kept waiting to feel ready.

So I stopped waiting and started building proof instead. I designed my own curriculum — one where every skill I learned had to be immediately implemented on a real brand. I audited Mitra Cafe's website, built Google Ads and Meta Ads campaigns, launched an email sequence, and developed a complete pre-launch GTM strategy for a D2C snacking brand that found me through my Instagram series. That project became this portfolio.

I'm looking for a startup marketing role — somewhere that thinking clearly and getting genuinely invested in a brand's growth counts for more than a degree.

Areena Abbas

The journey in numbers

9Projects completed
3Real brands worked on
25+Instagram episodes
4Blog posts written
1Live email sequence running
What I can do

Skills & expertise

🔍
SEO & Content Strategy
Technical audits · Keyword research · On-page optimisation · Content calendars · Blog strategy · Search Console
📊
Analytics & Reporting
Google Analytics 4 · Looker Studio dashboards · GA4 event tracking · Conversion analysis · Insights reporting
💰
Google Ads
Search campaigns · Campaign structure · Ad copywriting · Keyword match types · Budget modelling · ROAS projection
📱
Meta Ads & Social Media
Campaign strategy · Audience research · UGC creative briefs · Organic social strategy · Content creation · ASO audits
📧
Email Marketing
Welcome sequences · List building · Lead magnets · Brevo automation · A/B testing · ManyChat integration
🎯
Brand & GTM Strategy
Market research · Competitor analysis · Buyer personas · Pre-launch planning · Channel strategy · D2C brand building
Featured work

What I've built

Detailed Brand Audit

Full Digital Audit & Strategy — Mitra Cafe

A 115-year old Kolkata restaurant with a D+ website. I built a complete 9 section SEO audit, competitor analysis, 33 keywords strategy, Google Ads campaign and social media strategy, treating the brand as one end-to-end case study.

SEOGoogle AdsGA4Social Media
Mitra Cafe D+ audit
The Digital Marketing Diaries

Learning in public,
one episode at a time

I didn't start this series to build a following. I started it so I couldn't make excuses. Every project I completed had to become a video — because people who hate failing especially hate failing in public. What started as documentation became the thing that got me my first real client.

↗ @her_digitaldiaryyy
25+Episodes posted
90Likes on episode 1
6Saves on day one
From the blog

Building something with no guarantee it works

"You know what's a perfectionist's worst nightmare? Letting go of control. The thing about highly ambitious, hardworking people is that we believe everything in life can be achieved with hard work. But what about the times when you don't know where the finishing line is?"

Read all posts →
What people are saying

What's the gossip
about Areena?

apparently people talk. here's what they're saying 🫶

chota packet bada dhamaka ✨
too creative for her own good
DM about content quality
DM from Grovly founder
DM about 8-week planner
uses her OCD to her advantage 💅
genuinely hardworking
if beauty with brains had a face 🫶
scary good at finding patterns
will over-deliver every time
really gets people
Say hello

Let's make something
worth talking about

Looking for startup marketing roles — somewhere that thinking clearly
and doing real work matters more than a degree. Open to freelance too.