Writing

Thoughts on marketing,
building things & figuring it out

Not a weekly newsletter. Not a content strategy. Just honest writing whenever something is worth saying.

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Building something with no guarantee it works

You know what's a perfectionist's worst nightmare? Letting go of control. Here's what building something with no roadmap actually feels like.

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The dilemma of Legacy without Digital Presence

Do you think ego kills your business? What auditing a 115-year-old Kolkata restaurant taught me about the gap between reputation and presence.

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I learned Digital Marketing by doing it. Here's what that actually looks like.

You are not stupid. You are not inexperienced.You just never got the chance to learn things the way you actually needed to.

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The thing about creating content nobody tells you when you're starting.

Numbers are seductive. I hadn't felt that kind of response to anything I'd made before. So I kept going.

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